Show sets ABC Family record in key demo
A key reveal in the second-season finale of “Pretty Little Liars” on Monday lifted the ABC Family series to the network’s best-ever delivery among young women — and led all of television for the night in some categories.
According to Nielsen, “Liars” averaged a 1.6 rating/5 share in adults 18-49 and 3.69 million viewers overall, but its strongest showing as usual came among females 12-34 (5.0/15), where it led all of television for the 8 o’clock hour — even topping NBC’s “The Voice” (4.5/14). It also was the night’s No. 1 show in teens 12-17 (4.3/14), and in women 18-34 (3.9/11) it lagged only “The Voice” and established a network record (equating to 1.3 million viewers in the demo).
The episode, in which the girls came face to face with their tormentor, “A,” also goes down as the skein’s best-ever delivery among adults 18-34 (1.6 million) and net’s No. 3 telecast in adults 18-34 (1.6 million).
“Liars” was also a big social-media draw Monday night, generating nearly 645,000 tweets and peaking with 32,000 tweets per minute, according to measuring service TweetReach. The company’s founder, Deering Davis, said it was “one of the biggest hours of TV on Twitter we’ve ever seen.”