John Pike used to pitch TV shows to the Big Four networks. Now he’s pitching corporate America on the value of hiring military veterans.
Pike, former honcho at Paramount Network TV and MGM and a vet himself, is CEO of America Wants You, a nonprofit org whose mission is to persuade CEOs to hire vets, including taking advantage of existing tax incentives. The org is putting particular emphasis on jobs for vets in the 18-24 age range, who face a 30% unemployment rate after leaving the service. The org teamed with CareerBuilder.com to direct 10,000 job listings to the AWY website (AmericaWantsYou.net) earlier this month.
“NCIS: L.A.” star Chris O’Donnell has shot a PSA spot for the America Wants You campaign.
Separately, Comcast and NBCUniversal last week pledged to hire 1,000 vets during the next three years.