'Food Chain' competish show based on format airing in Italy

Break out the butter and sour cream: Celeb chef Paula Deen is in town meeting with syndie distribs to pitch a firstrun cooking gameshow dubbed “Food Chain” with Zodiak USA.

Deen and Natalka Znak, Zodiak USA’s acting head, are making the rounds of major buyers this week.

“Food Chain,” a format owned by Zodiak’s parent company, is a hit in Italy. Show involves families competing in a cooking contest to win escalating cash prizes. Deen will host.

Deen, a staple on foodie TV programs and the talkshow circuit, is known for championing calorie-rich comfort foods from her native South.

The half-hour U.S. rendition of “Food Chain” was packaged by WME.

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