Channel to be tailored for Russian audiences
LONDON — A local version of the Paramount Comedy web is to bow in Russia this spring.
Viacom, which owns the brand, said the channel would be a “100% Russian-language, non-stop destination for credible humor, tailored specifically for Russian audiences.”
Web, which will launch in April, showcases international and local laffers embracing stand-up, sketch, satire, off-beat shows and sitcoms.
Aimed at 18-34 year olds, launch sked includes “Charlie Sheen’s Roast,” “Raising Hope,” “Last Man Standing,” “Workaholics” and “South Park.”
Locally produced shows are in the pipeline. Among the Russian comedians lined up are Dmitry Romanov.
Nick Walters, general manager, Viacom Intl. Media Networks Russia, said: “Having spent a lot of time researching and studying Russian audience tastes, we’re sure there’s a massive opportunity for the right comedy channel to target.”
VIMN recently hired former Disney exec Mikhail Nepomnyaschy as commercial director, reporting to Walters.
Also on board is Andre Gromkovski, head of channel, Paramount Comedy Russia.