Paramount channel preems in Spain

Viacom will roll out movie web in other markets

MADRID — Viacom Intl. Media Networks has chosen Spain as the first country to launch Paramount Channel, a free-to-air TV service dedicated to movies.

It will bow in April, the fruit of a pact Viacom made with Spanish media conglom Vocento in January.

Viacom will roll out Paramount Channel across other markets, the company said Thursday.

The 24-hour, ad-supported channel will feature pics from Paramount Pictures’ vast catalogue and Spanish indie distributor Tripictures, part of Vocento-controlled production-distribution holding Veralia.

Programming will also include documentaries and behind-the-scenes features.

In Spain, the new channel replaces Vocento’s family-oriented TV service La 10, which closed Jan. 1.

Paramount Channel will face-off with La Sexta 3, a niche web which averages a 1.4% audience share since it launched February 2011, consolidating as a significant outlet for movies in Spain’s free-to-air TV market.

Viacom’s close relationship with Vocento kicked-off in 2009, when Vocento inked to air Viacom library films on its regional TV channels.

Last year, Viacom’s MTV bowed in Spain’s free-to-air market using one of Vocento’s four nationwide TV licenses, which it controls via holding Net TV.

Disney Channel has operated another of Net TV’s services since 2008.

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More TV News from Variety