German broadcaster peddling games in Paris
BERLIN — Germany’s ProSiebenSat.1 has extended an exclusive free TV pact with Paramount Pictures and locked what it called a milestone vidgame deal with Gaul’s TF1 broadcaster.
The Par pact covers all rights for Germany, Austria and Switzerland on high-profile features including J.J. Abram’s “Star Trek” sequel and “World War Z,” starring Brad Pitt, plus library content.
ProSiebenSat.1 has longterm contracts with CBS, Disney, Sony Pictures Intl., Fox, Warner Bros., Constantin, Lucasfilm, Studiocanal and Tobis.
On the vidgame front, ProSiebenSat.1 on Thursday announced it had inked a multi-year games deal with TF1, calling it a “milestone in its international expansion of the online games business.”
Games publisher ProSiebenSat.1 Games will provide TF1’s French games portal MYTF1.fr with its portfolio in stages, beginning in mid-August.
ProSiebenSat.1 Games offers games from existing agreements with Sony Online Entertainment and 35 other partners. The deal covers popular titles including “DC Universe Online,” “S4 League” and “Maestia: Rise of Keledus.”
Olivier Abecassis, CEO of TF1’s new media division eTF1, said, “Online gaming is one of the most popular leisure activities in France. More than 25 million active gamers put France in second place in the rankings behind Germany. The agreement with ProSiebenSat.1 contributes enormously to our top-quality positioning in a very promising market.”
ProSiebenSat.1 also announced half-year revenue up 5.4% to €1.36 billion ($1.66 billion) on net profit up 16.5% to $164.4 million, fuelled by greater sales from its diversification business and TV operations in Northern Europe.
More than two-thirds of the company’s revenue growth was generated by the digital, production and global sales divisions.