Models compete in new reality competition series

Oxygen is putting its “Face” on.

NBCUniversal cabler has greenlit “The Face,” a reality competition series that features an array of up-and-coming female models, all vying to become the spokesperson for a nationally recognized brand. Skein is set to debut in 2013.

Naomi Campbell will be one of the three supermodel coaches, responsible for molding, nurturing and transforming contestants.

Produced by Shine America, series is part of Oxygen’s goal to increase original programming by 50%. At the net’s upfront last week, prexy Jason Klarman talked about a handful of new shows upcoming, including “All the Right Moves,” revolving around choreographer Travis Wall’s effort to launch his own dance company; “My Shopping Addiction,” focusing on compulsive shoppers; and “I’m Having Their Baby,” about pregnant women struggling with whether to put their babies up for adoption.

Also in the wings is multi-city franchise “Girlfriend Confidential,” which will follow a handful of young women working in media, fashion and celebrity PR.

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