Showtime series debuts also offered digitally
Showtime’s three season premieres Sunday night saw both jumps and drops versus debuts from a year ago.Half-hour dramedy and Edie Falco starrer “Nurse Jackie” drew 653,000 for its initial 9 p.m. telecast — a 7% increase from the previous season premiere — with 1.1 million tuning on over three telecasts. “The Big C,” in which Laura Linney plays a patient with cancer, attracted 581,00 a half-hour later and just over 1 million for the night. That was a fall from the 891,000 who tuned in for the initial season two debut. In its series premiere two years ago, “The Big C” opened with 1.1 million for the first telecast and 1.5 million for the night. Hourlong drama “The Borgias,” created by Neil Jordan and starring Jeremy Irons, garnered 604,000 viewers at 10 p.m. and 930,000 viewers for the night. That was off a huge 43% from a year ago. All three skeins had been offered via a selection of digital portals, as well as iTunes, and were previously sampled prior to their on-air debuts. “The Borgias” had totaled 1.1 million. Also, Showtime will air each series multiple times during the week to increase viewership. “Nurse Jackie” and “The Big C” moved to Sundays this season from their previous Monday perch.
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