New York sets tone for syndication

Show that do well in Big Apple can offset soft ratings elsewhere

New York: If you can make it there, you can make it anywhere, and that’s definitely true in syndication.

If a show performs well in New York City, the country’s largest market, it can make up for weaker performances in smaller markets. Take Debmar-Mercury’s “Wendy Williams”: Nationally, “Wendy” averages a 1.0 Nielsen household rating, but in New York, during the month of October on Fox’s WNYW New York at 10 a.m., the show pulled a 1.5 rating, up 7% from last year. It also was the market’s top-rated show (9 a.m. to 6 p.m.) in the key daytime demo of women 25-54.

(A note: November ratings aren’t comparable to last year due to disruptions from Superstorm Sandy in early November of this year.)

Moreover, the arrival of Michael Strahan — who played for the NFL’s New York Giants — on Disney-ABC’s “Live! With Kelly and Michael” has given that show a big boost in Gotham, jumping a full ratings point in women 25-54 (to a 2.4) in the 9 o’clock hour on WABC New York. That improvement also has helped CBS Television Distribution’s “Rachael Ray,” which gained 55% in the demo to a 1.4 from last October’s 0.9 at 10 a.m. on the station.

Among this year’s closely watched rookies, New Yorkers seem to have a special affinity for NBCUniversal’s “Steve Harvey.” On WNBC at 3 p.m., “Harvey” is turning in a 1.1 among women 25-54, up 170% from last year’s “New York Live,” which averaged a 0.4 in the time period.

The New York picture is not so pretty for the rest of the rookies. Twentieth’s “Ricki Lake,” on Tribune’s WPIX at 4 p.m., underperformed Warner Bros.’ “Anderson” in the timeslot in October, turning in a 0.2 rating among women 25-54 compared with the canceled “Anderson’s” 0.4. Things could be looking up for “Ricki,” however: In the most recent week ending Nov. 25, the show jumped to a 0.6 in the demo.

CTD’s “Jeff Probst” is holding steady on WNBC at 2 p.m. compared with last year’s entry, Sony’s “Nate Berkus,” with both shows averaging a 0.5. Meanwhile, the big winner of WNBC’s day is Warner Bros.’ “Ellen” at 4 p.m., which was up eight-tenths of a ratings point in October to a 1.6 among women 25-54, compared with last October’s 0.8, and is the station’s best performer of the entire day, until NBCU’s “Access Hollywood” airs at 7:30 p.m.

Finally, Disney-ABC’s “Katie” on WABC at 3 p.m. is down 33% to a 1.2 in the key demographic, compared with last year’s “General Hospital” at a 1.8. This year at 2 p.m., “General Hospital” is actually up significantly on WABC, hitting a 2.4.

Ultimately, syndicated shows that can’t cut it in Gotham might find themselves on life-support — but those that hit the mark can find their fortunes improving in a New York minute.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More TV News from Variety