NBCUniversal cable channels MSNBC, CNBC and Bravo will combine for 285 hours of Olympics Games coverage from London beginning July 28.MSNBC will deliver more than half of that content (156 hours), serving as the home of 20 different Olympic sports, including some basketball and soccer. The cabler will air the first televised competition of the 2012 Olympics: Great Britain vs. New Zealand in women’s soccer from Cardiff, Wales on July 25, two days before the opening ceremony. Coverage on MSNBC will run from 6 a.m. to 3 p.m. Pacific on weekdays, with more hours on weekends. Longtime Golf Channel commentator Kelly Tilghman will serve as MSNBC’s Olympic host. CNBC will carry 73 hours of Olympic boxing coverage, including the debut of women’s boxing. Same-day coverage will air from 2 p.m. to 5 p.m. on weekdays, with double the daily content on weekends. KNBC sports anchor Fred Roggin will serve as Olympic boxing host. Bravo will be the hub of NBC’s Olympic tennis coverage, offering 56 hours over seven days. Pat O’Brien will anchor. Previously, NBCUniversal announced that Telemundo would provide 173 hours of Spanish-language Olympic coverage. In addition, NBCOlympics.com is streaming every event for the first time ever, totaling more than 3,500 hours. Most of that streaming content will be available to authenticated cable, satellite or telco customers.
Data provided by:Nielsen Media Research (Preliminary Results)