NBC has recruited Viacom exec George Cheeks to serve as exec veep of business operations for NBC Entertainment and Universal Television.
Cheeks will assume many of the duties previously handled by Marc Graboff, who exited as prexy of NBCU Entertainment’s West Coast business operations in January. He’ll oversee business affairs, music services and production operations for the Universal TV studio wing.
Cheeks is set to join the Peacock in the fall, after his current contract expires. He reports to NBC Entertainment chairman Robert Greenblatt.
Since 2011, Cheeks has served as exec veep of business affairs and general counsel for Viacom Music and Entertainment Group, content distribution and marketing, and head of standards and practices for Viacom Media Networks.