New magazine show to launch July 24
A “Sports Illustrated” monthly magazine show will debut July 24 on NBC Sports Network.
NBC Sports and Time Inc. Sports Group, parent company of Sports Illustrated, will collaborate on the show, which will showcase features and commentary from the magazine’s reporters and revisit legends from the past. Red Line Films will produce.
At least one feature from every episode will also be seen in that week’s issue of SI, as well as SI.com and NBCSports.com.
The premiere will air three nights before the opening ceremonies of the 2012 Olympic Games in London, with the monthly schedule going into effect beginning Sept. 12. Two of the episodes (Oct. 13 and Nov. 3) will debut on NBC’s broadcast network itself.
While the show will launch on a Tuesday night, the next episode will bow on a Wednesday night, the third and fourth on Saturday afternoons and the fifth on a Thursday night.
Sports Illustrated has made a number of ventures into television, including the CNN/SI cable channel that operated from 1996-2002. The magazine has also had a working relationship with HBO’s “Real Sports with Bryant Gumbel,” and its annual swimsuit issues have been fodder for TV specials for more than two decades.