Peacock uses reality series to sneak comedy '1600 Penn'
Season three of “The Voice” will close out in mid-December, with NBC utilizing the popular competition series to introduce auds to new comedy “1600 Penn.”
A live, 90-minute performance episode of “The Voice” will air Dec. 17 at 8 p.m., followed by the “1600 Penn” pilot at 9:30 p.m. NBC will televise the two-hour finale of “The Voice” the following day.
Peacock employed a similar sneak-peek strategy during the Summer Olympics, offering viewers a preview of the pilots for Matthew Perry starrer “Go On” and the now-defunct “Animal Practice.”
“1600 Penn,” starring Josh Gad and Bill Pullman, will officially premiere Jan. 10 in its normal 9:30 p.m. timeslot.
“The Voice” returns for its fourth season on March 25, with Usher and Shakira subbing in for Christina Aguilera and Cee-Lo Green as judges.