Peacock looks to fill cabler's slate with live events
NBC has secured multiyear rights to the Breeders’ Cup, horse racing’s biggest day.
ESPN and ABC have telecast the Breeders’ Cup since 2006, but the Peacock – looking to build up a portfolio of live events for its cabler NBC Sports Network – grabbed it back. Pact is for four years, but the cost of the deal is undisclosed.
This year’s Breeders’ Cup takes place Nov. 2-3 at Santa Anita Park in Southern California. NBC Sports Network will telecast the majority of racing over those two days with the Peacock offering inaugural primetime coverage at 8 p.m. Nov. 3.
After strong ratings in 2010 when super filly Zenyatta won the $5 million Breeders’ Cup Classic, last year’s numbers fell without the lure of a wildly popular horse.
NBC is also the home to racing’s Triple Crown: the Kentucky Derby, Preakness Stakes and Belmont Stakes.