NBC’s ‘Stars’ settles for silver

In battle of new reality shows, Fox's 'Hotel Hell' prevails

It may have been the most-watched event in television history, but the London Games couldn’t funnel audiences to NBC’s post-Olympics premiere of ”Stars Earns Stripes,” which opened to modest numbers Monday. NBC fared a bit better later with the second-season premiere of drama ”Grimm,” while Fox did OK with the opener of ”Hotel Hell.”

According to preliminary national estimates from Nielsen, the patriotic-themed reality contest ”Stars Earn Stripes” from exec producers Mark Burnett and Dick Wolf averaged a 1.7 rating/5 share in adults 18-49 and 5.1 million viewers overall from 8 to 10 p.m., pretty much holding steady with each half-hour; that earned it a second-place finish among the broadcasters but the net had to be hoping for better, coming off a highly rated Olympics that attracted 219 million unique viewers over its 17-day run. Looking healthier was the second-season premiere of ”Grimm,” which led among the broadcasters in the 10 o’clock hour (2.0/5 in 18-49, 5.7 million viewers overall), finishing just a tick off the show’s series premiere on a Friday last October and its second best score to date.

At Fox, Gordon Ramsay’s latest series for the net, ”Hotel Hell,” opened to a 1.9/6 in adults 18-49 and 5.1 million viewers overall , winning the 8 o’clock hour and becoming the highest-rated series premiere of summer among adults 18-49 (admittedly not that high of a bar). It was followed by the time-period premiere of ”Hell’s Kitchen” (2.7/7 in 18-49, 6.5 million viewers overall), which was the night’s top-rated program in its return to originals after taking the Olympics off. Fox won the night in all key categories.

CBS aired repeats of ”How I Met Your Mother” (1.2/4 in 18-49, 4.4 million viewers overall), ”2 Broke Girls” at both 8:30 (1.3/4 in 18-49, 4.6 million viewers overall) and 9 (1.4/4 in 18-49, 4.9 million viewers overall), ”Mike and Molly” (1.5/4 in 18-49, 5.3 million viewers overall) and ”Hawaii Five-0” (1.2/3 in 18-49, 5.2 million viewers overall). The net’s numbers figure to be adjusted in the nationals due to a preemption in Dallas for preseason Cowboys football.

ABC posted more soft numbers with ”Bachelor Pad” (1.2/4 in 18-49, 4.1 million viewers overall) and weak scores for ”The Glass House” (0.7/2 in 18-49, 2.1 million viewers overall), which has nevertheless managed to remain on the air.

Preliminary 18-49 averages for the night: Fox, 2.3/7; NBC, 1.8/5; CBS and Univision, 1.3/4; ABC, 1.1/3; CW, 0.2/1.

In total viewers: Fox, 5.8 million; NBC, 5.3 million; CBS, 4.9 million; ABC and Univision, 3.4 million; CW, 0.6 million.

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