Broadcast and cable channels lock up cycling jewel through 2023

NBC Sports Group has inked a new deal for TV, digital and mobile rights to the Tour de France through 2023.

The 10-year contract goes into effect in 2014, extending and expanding NBC’s current deal with the world’s preeminent cycling competition. It also includes coverage of other properties from the Amaury Sports Organization, including the Dakar Rally and the Paris Marathon.

Beginning Saturday, 19 of 21 stages of this year’s Tour will air on NBC Sports Network, with coverage averaging more than 13 hours per day, including a nightly three-hour studio show. NBC itself will broadcast stages seven and eight, the first time the Peacock broadcast network has televised the event live.

“We are very happy to see the Tour de France exposure growing in the United States,” said ASO managing director Yann le Moenner.

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