Showtime exec Robert Hayes now running Peacock division

NBCUniversal digital president Vivi Zigler is out at NBC.

Topper of the digital division since 2008, Zigler has been replaced by Showtime alum Robert Hayes, who is now exec VP of digital media.

There’s is not only a new exec running the digital department but a new reporting structure. Zigler formerly reported to Ted Harbert, chairman of NBC Broadcasting, but Hayes will now have a direct line to Peacock marketing chief Len Fogge, who in turn reports to Bob Greenblatt, chairman of NBC Entertainment.

Zigler, who arrived at the net in the mid-1990s as part of the NBC Agency, also ran the consumer products division with Fogge, who will now run the division on his own.

Zigler’s exit, according to sources, was a mutual decision.

Hayes will oversee NBC’s day-to-day digital strategy and operations, including NBC.com, social media, online, mobile apps, connected devices, multiplatform programming, product development, digital media business development and digital marketing.

He most recently served as chief operating officer of Iconic Entertainment, where he was responsible for creating premium VOD channels for YouTube and other premium over-the-top distributors.

From 2004-10 Hayes worked with Greenblatt at Showtime on such skeins as “Dexter,” “Weeds” and “Nurse Jackie.” He was senior VP-g.m. of digital media at the net prior to his departure. Previously at Showtime, Hayes was in business development.

A veteran of the pay cable ranks, Hayes served at HBO’s international business development group prior to his six years at Showtime.

In reconnecting with Hayes, Greenblatt said: “I saw the effect he had at Showtime firsthand, and it’s no accident that the pay network’s explosion coincided with its digital innovations.”

NBC, like most nets, is looking to ramp up its digital offerings, trying to offer fans new ways to engage in programming.

Since he arrived at NBC in January 2011, Greenblatt has brought over key execs from Showtime to NBC. Both Fogge and Greenblatt’s PR chief, Richard Licata, have made the transition.

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