Citing a need to juggle its marketing resources, NBC has delayed the season premieres of “Whitney” and “Community,” a pair of returning comedies that were scheduled to bow Oct. 19.
Repeats of sophomore drama “Grimm” will replace the comedies, which had been moved from their Thursday time slots to a new Friday block from 8-9 p.m. It’s unclear when the shows will premiere and whether the Peacock will stick with the Friday timeslots.
NBC said in a statement that the network’s success in launching new and returning series over the past few weeks made it clear that they needed to “continue to concentrate our promotional strength on our new shows that are scheduled Monday through Wednesday.”
Launching the comedy block on Friday, which is a challenging night for all networks to draw viewers, would have soaked up a lot of promo resources that NBC wants to deploy elsewhere for now.
“Without having to launch these comedies on Friday at this time, we can keep our promotion focused on earlier in the week — plus we will have both comedies in our back pocket if we need to make any schedule changes on those nights. When we have a better idea of viewing patterns in the next few weeks, we will announce new season premieres of ‘Whitney’ and ‘Community,’ ” NBC said.
The network was said to be on the verge of mailing the season premiere of industry-fave “Community” to media outlets, That makes it unlikely that production issues played any part in the postponements.