NBA China will host the country’s first “NBA Presents: Jam Live!” celebrity basketball event May 19 at the Guangzhou Intl. Sports Arena in Guangzhou, China.NBA legends Gary Payton and Horace Grant will captain two co-ed teams of stars from Asia’s film, TV, music and fashion worlds. Milwaukee Bucks’ guard Brandon Jennings and Toronto Raptors’ guard DeMar DeRozan will coach the teams. Hosting is split between the NBA and Huayi Bros. Media Corp. A national TV and digital campaign is already in place via the NBA’s microblog platforms.
Data provided by:Nielsen Media Research (Preliminary Results)