State broadcaster has aired hoops for 25 years
BEIJING — The National Basketball Assn. has signed a multiyear TV link-up with China Central Television and its CCTV Future Advertising arm to expand hoops coverage in China.
The NBA and CCTV’s sports channel, CCTV 5, have formed a team to promote game broadcasts, the NBA said at a joint news conference in Beijing.
CCTV has been airing basketball in China for 25 years where the game is enormously popular, especially following the success of the now-retired Houston Rockets star, Yao Ming.
The agreement includes live games, tape-delayed games aired in primetime, NBA original programming, an NBA-themed weekly analysis show and all-access reports around the league produced exclusively for China.
“NBA represents the best professional basketball league in the world and we are thrilled to bring our fans more authentic NBA excitement through our record comprehensive coverage,” said CCTV director Jiang Heping.
CCTV5 will air live NBA games each week on Tuesday, Wednesday, Saturday and Sunday, and will also include tape-delayed marquee NBA games, highlights and a customized weekly NBA-themed primetime show.
It will also include Eastern and Western Conference Finals, the NBA Finals and NBA All-Star events plus special NBA programming as part of the league’s Chinese New Year’s celebration.