You will be redirected back to your article in seconds

NBA, CCTV to boost basketball coverage in China

State broadcaster has aired hoops for 25 years

BEIJING — The National Basketball Assn. has signed a multiyear TV link-up with China Central Television and its CCTV Future Advertising arm to expand hoops coverage in China.

The NBA and CCTV’s sports channel, CCTV 5, have formed a team to promote game broadcasts, the NBA said at a joint news conference in Beijing.

CCTV has been airing basketball in China for 25 years where the game is enormously popular, especially following the success of the now-retired Houston Rockets star, Yao Ming.

The agreement includes live games, tape-delayed games aired in primetime, NBA original programming, an NBA-themed weekly analysis show and all-access reports around the league produced exclusively for China.

“NBA represents the best professional basketball league in the world and we are thrilled to bring our fans more authentic NBA excitement through our record comprehensive coverage,” said CCTV director Jiang Heping.

CCTV5 will air live NBA games each week on Tuesday, Wednesday, Saturday and Sunday, and will also include tape-delayed marquee NBA games, highlights and a customized weekly NBA-themed primetime show.

It will also include Eastern and Western Conference Finals, the NBA Finals and NBA All-Star events plus special NBA programming as part of the league’s Chinese New Year’s celebration.

More TV

  • Dirk Gently's Holistic Detective Agency

    'Dirk Gently' Star Samuel Barnett on High Fantasy and Season 2

    BEIJING — The National Basketball Assn. has signed a multiyear TV link-up with China Central Television and its CCTV Future Advertising arm to expand hoops coverage in China. The NBA and CCTV’s sports channel, CCTV 5, have formed a team to promote game broadcasts, the NBA said at a joint news conference in Beijing. CCTV […]

  • Disney-ABC TV Chief on Weinstein's Victims,

    Disney-ABC TV Chief Ben Sherwood on Weinstein's Victims, Shonda Rhimes' Exit

    BEIJING — The National Basketball Assn. has signed a multiyear TV link-up with China Central Television and its CCTV Future Advertising arm to expand hoops coverage in China. The NBA and CCTV’s sports channel, CCTV 5, have formed a team to promote game broadcasts, the NBA said at a joint news conference in Beijing. CCTV […]

  • Bill OReilly Roger Ailes Sexual Harrassment

    Bill O'Reilly, Roger Ailes Still Loom Over Fox's Business (Analysis)

    BEIJING — The National Basketball Assn. has signed a multiyear TV link-up with China Central Television and its CCTV Future Advertising arm to expand hoops coverage in China. The NBA and CCTV’s sports channel, CCTV 5, have formed a team to promote game broadcasts, the NBA said at a joint news conference in Beijing. CCTV […]

  • RuPaul

    RuPaul Reveals the Queens Competing in 'RuPaul's Drag Race All Stars' Season 3

    BEIJING — The National Basketball Assn. has signed a multiyear TV link-up with China Central Television and its CCTV Future Advertising arm to expand hoops coverage in China. The NBA and CCTV’s sports channel, CCTV 5, have formed a team to promote game broadcasts, the NBA said at a joint news conference in Beijing. CCTV […]

  • Donald Trump

    SAG-AFTRA Supports 'Unencumbered Press' After Trump's License Revocation Threat

    BEIJING — The National Basketball Assn. has signed a multiyear TV link-up with China Central Television and its CCTV Future Advertising arm to expand hoops coverage in China. The NBA and CCTV’s sports channel, CCTV 5, have formed a team to promote game broadcasts, the NBA said at a joint news conference in Beijing. CCTV […]

  • Brent Briscoe Dead: 'Twin Peaks' and

    Brent Briscoe, 'Twin Peaks' and 'Parks and Recreation' Actor, Dies at 56

    BEIJING — The National Basketball Assn. has signed a multiyear TV link-up with China Central Television and its CCTV Future Advertising arm to expand hoops coverage in China. The NBA and CCTV’s sports channel, CCTV 5, have formed a team to promote game broadcasts, the NBA said at a joint news conference in Beijing. CCTV […]

More From Our Brands

Access exclusive content