You will be redirected back to your article in seconds

Namer bows Metan Meter in China

Tool measures celeb popularity

BEIJING — China’s celebrity focus is very much on local stars, Hong Kong warblers, Taiwanese thesps and Korean multihyphenates, but Justin Bieber, Avril Lavigne, Michael Jackson, Lady Gaga and Adele were all growing in popularity in China in May, according to new technology.

Despite the dominance of local Asian talent, there is a growing curiosity about overseas celebs and gauging this interest can help Hollywood companies trying to break into the Chinese market. With this in mind, Larry Namer’s Metan Development Group has unveiled a proprietary ranking system for Western celebrities in China, the Metan Meter.

The Metan Meter analyzes China’s top social and digital networks and applies a scoring system based on its own statistical formula and weighted measurement techniques to determine relative popularity.

“We first started Metan Meter as a guideline for our weekly entertainment news show ‘Hello! Hollywood’ but quickly discovered the relevance and value of our data and analyses, as China expenditures in the media and entertainment spheres continue to rise in importance,” said Namer, who moves between Beijing and L.A.

Companies in China seeking to make a film or show that incorporates Western celebrities can benefit from the Metan Meter in making their casting decisions, while global brands can consult the Metan Meter when making decisions on celebrity endorsement choices for their advertising campaigns, he said.

In addition to Bieber, Lavigne, Jackson, Lady Gaga and Adele, Taylor Swift, Emma Watson, Eminem, Rihanna and Britney Spears all made the cut in May. Results will be published monthly.

More TV

  • Bart Peters

    Former Audience Network Exec Bart Peters Launches Big Branch Productions

    BEIJING — China’s celebrity focus is very much on local stars, Hong Kong warblers, Taiwanese thesps and Korean multihyphenates, but Justin Bieber, Avril Lavigne, Michael Jackson, Lady Gaga and Adele were all growing in popularity in China in May, according to new technology. Despite the dominance of local Asian talent, there is a growing curiosity […]

  • David Hogg

    TV News Roundup: Freeform, ABC News Team for 'Parkland: For Our Lives' Special

    BEIJING — China’s celebrity focus is very much on local stars, Hong Kong warblers, Taiwanese thesps and Korean multihyphenates, but Justin Bieber, Avril Lavigne, Michael Jackson, Lady Gaga and Adele were all growing in popularity in China in May, according to new technology. Despite the dominance of local Asian talent, there is a growing curiosity […]

  • Henrik Bastin UTA

    'Bosch' Producer Fabrik Entertainment Signs With UTA (EXCLUSIVE)

    BEIJING — China’s celebrity focus is very much on local stars, Hong Kong warblers, Taiwanese thesps and Korean multihyphenates, but Justin Bieber, Avril Lavigne, Michael Jackson, Lady Gaga and Adele were all growing in popularity in China in May, according to new technology. Despite the dominance of local Asian talent, there is a growing curiosity […]

  • Pilot -- Upon learning that Lesley

    CBS Pulls Comedy 'Living Biblically' Off Schedule

    BEIJING — China’s celebrity focus is very much on local stars, Hong Kong warblers, Taiwanese thesps and Korean multihyphenates, but Justin Bieber, Avril Lavigne, Michael Jackson, Lady Gaga and Adele were all growing in popularity in China in May, according to new technology. Despite the dominance of local Asian talent, there is a growing curiosity […]

  • Hulu Orders Middle School Comedy 'PEN15'

    Hulu Orders Middle School Comedy 'PEN15'

    BEIJING — China’s celebrity focus is very much on local stars, Hong Kong warblers, Taiwanese thesps and Korean multihyphenates, but Justin Bieber, Avril Lavigne, Michael Jackson, Lady Gaga and Adele were all growing in popularity in China in May, according to new technology. Despite the dominance of local Asian talent, there is a growing curiosity […]

  • THE HANDMAID'S TALE -- The Emmy-winning

    Everything We Know About 'The Handmaid's Tale' Season 2

    BEIJING — China’s celebrity focus is very much on local stars, Hong Kong warblers, Taiwanese thesps and Korean multihyphenates, but Justin Bieber, Avril Lavigne, Michael Jackson, Lady Gaga and Adele were all growing in popularity in China in May, according to new technology. Despite the dominance of local Asian talent, there is a growing curiosity […]

  • Tyne Daly

    'Murphy Brown' Revival Adds Tyne Daly as Bar Owner Phil's Sister

    BEIJING — China’s celebrity focus is very much on local stars, Hong Kong warblers, Taiwanese thesps and Korean multihyphenates, but Justin Bieber, Avril Lavigne, Michael Jackson, Lady Gaga and Adele were all growing in popularity in China in May, according to new technology. Despite the dominance of local Asian talent, there is a growing curiosity […]

More From Our Brands

Access exclusive content