On the heels of NBCUniversal’s Sandy telethon, Viacom’s MTV announced its own one-hour fundraiser to help rebuild the Jersey shore, home to the network’s hit show of the same name. Hurricane Sandy last week devastated that area, along with many others on the East Coast.
The special, called “Restore the Shore,” will be broadcast live from MTV’s Times Square Studio on Nov. 15 at 11 p.m. ET and tape delayed on the West Coast, on air, online and on mobile. It will feature the cast of “Jersey Shore,” along with other special guests yet to be announced.
NBCU’s “Hurricane Sandy: Coming Together,” with its panoply of stars, raised $23 million for relief efforts on Friday night.
MTV said it would offer viewers easy-to-use online and mobile giving tools so they can donate during and after the special.
The network is also partnering with Architecture for Humanity, a nonprofit that provides design and construction services to battered communities. The org will create a “Restore the Shore” fund for donations to rebuild the Seaside Heights boardwalk and supporting rebuilding efforts of homes and businesses.
The group has been helping communities rebuild after natural disasters for over a decade, including major efforts in Biloxi and New Orleans following Hurricane Katrina and in Haiti after the 2010 earthquake.