‘MTV Movie Awards’ takes sharp ratings hit

Kudocast drops 29% but 'Teen Wolf' holds steady

The “MTV Movie Awards” took a steep 29% ratings hit from a year ago as 3.2 million tuned in Sunday night.

That was down from the 4.5 million who watched a year ago. In the 12-34 demo that is the cabler’s sweet spot, numbers also fell sharply — a 2.8 ratings versus last year’s 3.8 rating.

Competition was very tough Sunday, however. The NBA playoff game between the Miami Heat and Boston Celtics did very well and HBO offered the season finale of “Game of Thrones” while AMC aired the season penultimate episode of critical fave “Mad Men.” Also, scripted drama “Longmire” premiered strongly on A&E.

Good news for MTV was the return of “Teen Wolf,” which drew 2.1 million viewers and dropped only slightly from its premiere a year ago.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More TV News from Variety

Loading