‘MTV Movie Awards’ takes sharp ratings hit

Kudocast drops 29% but 'Teen Wolf' holds steady

The “MTV Movie Awards” took a steep 29% ratings hit from a year ago as 3.2 million tuned in Sunday night.

That was down from the 4.5 million who watched a year ago. In the 12-34 demo that is the cabler’s sweet spot, numbers also fell sharply — a 2.8 ratings versus last year’s 3.8 rating.

Competition was very tough Sunday, however. The NBA playoff game between the Miami Heat and Boston Celtics did very well and HBO offered the season finale of “Game of Thrones” while AMC aired the season penultimate episode of critical fave “Mad Men.” Also, scripted drama “Longmire” premiered strongly on A&E.

Good news for MTV was the return of “Teen Wolf,” which drew 2.1 million viewers and dropped only slightly from its premiere a year ago.

More TV

  • Jason Bateman Jeffrey Tambor Arrested Development

    Emmy Season Faces #MeToo for the First Time

    The “MTV Movie Awards” took a steep 29% ratings hit from a year ago as 3.2 million tuned in Sunday night. That was down from the 4.5 million who watched a year ago. In the 12-34 demo that is the cabler’s sweet spot, numbers also fell sharply — a 2.8 ratings versus last year’s 3.8 […]

  • Queer Eye Netflix

    TV News Roundup: 'Queer Eye' Season 2 Sets Netflix Premiere Date

    The “MTV Movie Awards” took a steep 29% ratings hit from a year ago as 3.2 million tuned in Sunday night. That was down from the 4.5 million who watched a year ago. In the 12-34 demo that is the cabler’s sweet spot, numbers also fell sharply — a 2.8 ratings versus last year’s 3.8 […]

  • Hair

    'Hair' Set as NBC's Next Live Musical

    The “MTV Movie Awards” took a steep 29% ratings hit from a year ago as 3.2 million tuned in Sunday night. That was down from the 4.5 million who watched a year ago. In the 12-34 demo that is the cabler’s sweet spot, numbers also fell sharply — a 2.8 ratings versus last year’s 3.8 […]

  • Jon Feltheimer Lionsgate

    Lionsgate Teams With Amazon on Starz's Expansion in Europe

    The “MTV Movie Awards” took a steep 29% ratings hit from a year ago as 3.2 million tuned in Sunday night. That was down from the 4.5 million who watched a year ago. In the 12-34 demo that is the cabler’s sweet spot, numbers also fell sharply — a 2.8 ratings versus last year’s 3.8 […]

  • Debra L. Lee 2016 BET Awards

    Debra Lee to Step Down as BET Networks Chairman, CEO

    The “MTV Movie Awards” took a steep 29% ratings hit from a year ago as 3.2 million tuned in Sunday night. That was down from the 4.5 million who watched a year ago. In the 12-34 demo that is the cabler’s sweet spot, numbers also fell sharply — a 2.8 ratings versus last year’s 3.8 […]

More From Our Brands

Access exclusive content