Mart takes place Oct. 8 to 11 in Cannes

Harvey Weinstein, hailed as a national hero in France since “The Artist” won six Oscars, will be at the Mipcom TV mart in Cannes in October, where he will deliver a keynote speech and unveil the Weinstein Co.’s 2013 TV slate.

TWC, which re-launched its international TV sales division early last year, is developing a number of shows, including martial arts epic “Marco Polo” for Starz, now in pre-production.

Its TV portfolio includes hit reality format “Project Runway” and HBO comedy-crime series “The No. 1 Ladies’ Detective Agency.”

Weinstein joins the confab’s roster of high-profile speakers, including Hulu CEO Jason Kilar, Lifetime and History prexy Nancy Dubuc, YouTube VP Robert Kyncl, Conde Nast Entertainment prexy Dawn Ostroff and One Three Media prexy Mark Burnett.

Meanwhile, DreamWorks TV will make its Mipcom debut, as Miramax did last year.

“We have seen for the past three years how film and TV have come closer together,” said Laurine Garaude, topper of Reed Midem’s TV division. “The fact that more and more film companies are attending underscores the acceleration of that trend.”

Mipcom will keep its focus on content creation with a second edition of the Creative Talks sessions — or masterclasses — with showrunners and helmers that have yet to be announced. New networking events include the Women in Global Entertainment PowerLunch, organized in partnership with Lifetime Networks, which will bring together 100 top-level industryites.

“We plan to do it every year — there’s no international TV industry platform for women to exchange and network,” Garaude told Variety.

A month before the confab kicks off, attendance is up 6% from last year’s 4,371 buyers, and exhibition space is nearly filled up, according to Garaude, citing the growing presence of Latin American companies, including many Hispanic nets broadcasting to the U.S.

The biggest market trend, per Garaude, is the skyrocketing number of VOD companies attending, including Netflix, Hulu and smaller players from China, Turkey and South Korea. “VOD is such an essential part of the business and is on everybody’s minds. It represents the reality of the market today.”

Mipcom runs Oct. 8 to 11.

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