You will be redirected back to your article in seconds

Microsoft sells its half of MSNBC to NBCU

Website rebranded NBCNews.com

NBCUniversal has finalized its long-anticipated acquisition from Microsoft of the 50% of MSNBC Digital Network it doesn’t own, the companies announced Sunday.

MSNBC.com has been rebranded NBCNews.com while a separate website with a more direct connection to the MSNBC TV network will launch next year under MSNBC.com, which has already begun redirecting users to the new URL.

“Today we’re taking on a new name — NBCNews.com,” the website declares. “While our name is changing, our commitment is not.”

MSNBC was first launched as a joint venture between NBC and Microsoft in 1996.

The New York Times estimated the cost of purchasing half of MSNBC.com at $300 million. Negotiations have been underway between the companies for well over a year, a function of dissatisfaction regarding the mismatch between the MSNBC brand on TV, which has become closely associated with its left-leaning primetime anchors, and the website, which has no distinct political leaning.

For its part, Microsoft says it plans to launch its own news brand as an outgrowth of its MSN portal, but also maintain a non-exclusive relationship with NBC News to continue providing content.

More TV

  • UnReal Athena Film Festival

    How Trump Beating Clinton Impacted the Gender Politics of 'UnReal' Season 3

    NBCUniversal has finalized its long-anticipated acquisition from Microsoft of the 50% of MSNBC Digital Network it doesn’t own, the companies announced Sunday. MSNBC.com has been rebranded NBCNews.com while a separate website with a more direct connection to the MSNBC TV network will launch next year under MSNBC.com, which has already begun redirecting users to the […]

  • Al Pacino as Joe Paterno

    TV News Roundup: Al Pacino's HBO Film 'Paterno' Releases Full Trailer, Premiere Date (Watch)

    NBCUniversal has finalized its long-anticipated acquisition from Microsoft of the 50% of MSNBC Digital Network it doesn’t own, the companies announced Sunday. MSNBC.com has been rebranded NBCNews.com while a separate website with a more direct connection to the MSNBC TV network will launch next year under MSNBC.com, which has already begun redirecting users to the […]

  • Nanette Fabray Broadway?s First Lady, Nanette

    Nanette Fabray, TV Star of the '50s and '60s, Dies at 97

    NBCUniversal has finalized its long-anticipated acquisition from Microsoft of the 50% of MSNBC Digital Network it doesn’t own, the companies announced Sunday. MSNBC.com has been rebranded NBCNews.com while a separate website with a more direct connection to the MSNBC TV network will launch next year under MSNBC.com, which has already begun redirecting users to the […]

  • AMERICAN IDOL - ABC's "American Idol"

    Macy's, Johnson & Johnson Sign on as Major Sponsors of ABC's 'American Idol' (EXCLUSIVE)

    NBCUniversal has finalized its long-anticipated acquisition from Microsoft of the 50% of MSNBC Digital Network it doesn’t own, the companies announced Sunday. MSNBC.com has been rebranded NBCNews.com while a separate website with a more direct connection to the MSNBC TV network will launch next year under MSNBC.com, which has already begun redirecting users to the […]

  • THIS IS US -- "Vegas, Baby"

    'This Is Us' EP Talks Pearson Life Post-Jack, Planning Kate's Wedding and Deja's Return

    NBCUniversal has finalized its long-anticipated acquisition from Microsoft of the 50% of MSNBC Digital Network it doesn’t own, the companies announced Sunday. MSNBC.com has been rebranded NBCNews.com while a separate website with a more direct connection to the MSNBC TV network will launch next year under MSNBC.com, which has already begun redirecting users to the […]

  • Tanya Saracho Starz

    'Vida' Showrunner Tanya Saracho Sets Overall Deal With Starz

    NBCUniversal has finalized its long-anticipated acquisition from Microsoft of the 50% of MSNBC Digital Network it doesn’t own, the companies announced Sunday. MSNBC.com has been rebranded NBCNews.com while a separate website with a more direct connection to the MSNBC TV network will launch next year under MSNBC.com, which has already begun redirecting users to the […]

  • McMafia review

    TV Review: 'McMafia' on AMC

    NBCUniversal has finalized its long-anticipated acquisition from Microsoft of the 50% of MSNBC Digital Network it doesn’t own, the companies announced Sunday. MSNBC.com has been rebranded NBCNews.com while a separate website with a more direct connection to the MSNBC TV network will launch next year under MSNBC.com, which has already begun redirecting users to the […]

More From Our Brands

Access exclusive content