Pact includes first-run, library feature films
MADRID — MGM has inked a movie deal with Spanish broadcaster La Sexta covering exclusive rights to first-run and library titles for three years.
Movies include “The Girl With the Dragon Tattoo,” “G.I. Joe: Retaliation” and “Hansel and Gretel: Witch Hunters,” plus Peter Jackson’s “The Hobbit: An Unexpected Journey” and “The Hobbit: There and Back Again.”
La Sexta has also acquired the rights to 22 James Bond pics to create a TV event celebrating Bond’s 50 anniversary on film.
The La Sexta TV group is merging with DeAPlaneta broadcaster Antena 3.
Antena 3 CEO Silvio Gonzalez said in December that the fusion would not blunt the new entity’s appetite for product, adding that it will “fortify” La Sexta 3.
La Sexta 3 has had an average 1.4% audience share since its launch in February 2011.
Results confirm a revitalized interest in film by Spain’s free-to-air auds, which has prompted Viacom Intl. Media Networks to launch movie service Paramount Channel in April.