Without Tiger Woods competing for the green jacket, Masters viewing suffered Sunday afternoon.During CBS’ five hours-plus coverage, 33.1 million tuned in at one point in the telecast. That was down 8% from a year ago, when 35.8 million watched the last 18 holes. Among the 18-49 male demo, the telecast garnered a 4.5 rating, off from last year’s 5.7. In men 25-54, the tourney drew a 5.7 vs. a 6.9. In the 2011 final round, Woods made a big push for the title on the front nine holes before eventually giving way to champ Charl Schwartzel. This past Sunday Woods was never in contention, though the jockeying among golfers in the last few holes was quite competitive. In the end, it took Bubba Watson 74 holes to win his first major. He and Louis Oosthuizen were tied after regulation, the two holding off a handful of players, including Phil Mickelson. Another reason for the depressed audience totals: The final round was held on Easter Sunday. Households using television for the day was down 12% from a year ago. In 2009, which was the last time the Masters was played on Easter Sunday, 35.2 million tuned in.
Data provided by:Nielsen Media Research (Preliminary Results)