Sweeney to give opening keynote at Massive: The Advertising Summit
Disney TV topper Anne Sweeney will give the opening keynote address at Massive: The Advertising Summit, produced by Variety and Stillwell Partners.
The confab, set for June 7 at the House of Blues in West Hollywood, will focus on emerging platforms for advertising and innovations in film, music and TV brand integrations.
Sweeney, co-chair of Disney Media Networks and prexy of Disney-ABC Television Group, has been instrumental in Disney’s embrace of digital distribution through iTunes and ad-supported Web streaming, and she drove the Mouse’s development of the first-ever TV channel app for the iPad.
Among the other speakers set for the confab are Pepsi chief marketing officer Frank Cooper, Live Nation CEO Michael Rapino, Magna Global CEO Tim Spengler and Stephanie Sperber, Universal Studios’ prexy of partnerships and licensing.