Red Bull Media House is expanding the duties of action sports host Sal Masekela.
Shingle has extended its deal with Masekela, who will now also produce and develop projects. Masekela has hosted 35 hours of Red Bull content on NBC.
There is also a music component to the pact, where Masekela will record tunes at Red Bull’s studio. His father, Hugh Masekela, is a South African jazz icon.
“Sal is the authority in action sports,” said Werner Brell, managing director of Red Bull Media House North America. “He carries a definitive voice of authenticity through his storytelling that cuts across all media channels.”