ABC's 'GMA' also on the upswing this fall
It’s big news these days when any program — in any daypart — is showing ratings gains, so the folks at CBS have reason to cheer nice improvement this fall for “The Talk.”
Now in its third season, the Julie Chen-fronted daytime chatfest is averaging 2.3 million viewers, up 21% from the 1.9 million at this point last fall. It’s also up in virtually all key female demo categories.
Last week, “The Talk’s” averages of 2.25 million total viewers and a 0.9/6 in women 25-54 were up by double-digits vs. last year.
Also on a ratings upswing this fall is ABC News’ “Good Morning America,” which won the morning news race again last week. Its 4.93 million viewers (up 5% from last year) put it comfortably ahead of NBC’s “Today” (4.29 million, down 19%) and CBS’ “This Morning” (2.53 million, down 2%). “GMA” bested “Today” on all five days, repeating its performance during premiere week.
“GMA” also led in adults 25-54 (1.87 million to 1.71 million for “Today), with the ABC show up a bit and the NBC show down sharply.
Through two weeks, this is ABC’s best position relative to NBC in the morning news race in 21 years.