News Corp. has named Motion Picture Assn. exec Niklas Lagergren to a position as senior VP, government affairs for Europe, Middle East and Africa.
In addition, News Corp. announced the appointment of former News Intl. public affairs manager Benjamin King as the region’s director, government affairs. King will report to Lagergren, who will take up his post March 1.
Lagergren, who will report to exec VP of government affairs Michael Regan, will lead the conglom’s regulatory and public policy efforts from News Corp.’s new Brussels office.
Before News Intl., King served as the head of policy and communication for the Publishers Assn. Lagergren worked for more than a decade at the MPA, most recently as VP for European affairs. That position required him to oversee government affairs strategy for the studios at the European level, focusing on media, copyright, international trade, Internet governance, culture and e-commerce.
“Niklas brings to News Corp. a wealth of experience in the EU on issues critical to our businesses,” Regan said in a Thursday release announcing the appointments. “We continue to build the reach and depth of our government affairs capabilities globally, and Niklas’ leadership of our Brussels-based operation will play a key role in maximizing our efforts.”