Lagardere teams on kidvid platform

With Switchover, will reach 40 million homes in Italy, France

ROME — French media conglom Lagardere Active and Italy’s Switchover Media have set up a distribution platform for kiddie product with a reach of more than 40 million TV homes in the two countries, and plans to expand to other European partners.

Deal was announced Sunday at the MipTV mart.

Lagardere Active is Gaul’s leading youth-themed TV player with three channels, including Canal J and Gulli, which also airs in Russia.

Italy’s rapidly expanding Switchover Media is the second Italian tyke broadcaster, also with three channels, K2 and Frisbee, both on DTT, and GXT on Sky Italia.

“In a rapidly evolving market, thanks to terrestrial digital, the alliance with Lagardere marks a strategic step towards establishing a pan-European network of TV companies that can compete as equals when it comes to acquisitions and co-productions,” said Switchover Media topper Francesco Nespega.

“The affinity of our brands and the strong pull we have in our respective markets, will allow us to pursue the most interesting high-profile properties,” said Lagardere Active CEO Antoine Villeneuve.

More TV

  • Alyssa Milano

    Alyssa Milano on 'Charmed,' Brad Kern Allegations, and the Path to Reform

    ROME — French media conglom Lagardere Active and Italy’s Switchover Media have set up a distribution platform for kiddie product with a reach of more than 40 million TV homes in the two countries, and plans to expand to other European partners. Deal was announced Sunday at the MipTV mart. Lagardere Active is Gaul’s leading […]

  • Matt Lauer Addie Collins Zinone-Affair-2

    Inside Matt Lauer's Secret Relationship With a 'Today' Production Assistant (EXCLUSIVE)

    ROME — French media conglom Lagardere Active and Italy’s Switchover Media have set up a distribution platform for kiddie product with a reach of more than 40 million TV homes in the two countries, and plans to expand to other European partners. Deal was announced Sunday at the MipTV mart. Lagardere Active is Gaul’s leading […]

  • Robin Roberts Omarosa

    'Good Morning America's' Robin Roberts to Omarosa: 'Bye, Felicia'

    ROME — French media conglom Lagardere Active and Italy’s Switchover Media have set up a distribution platform for kiddie product with a reach of more than 40 million TV homes in the two countries, and plans to expand to other European partners. Deal was announced Sunday at the MipTV mart. Lagardere Active is Gaul’s leading […]

  • Ads

    Best and Worst Ads of 2017

    ROME — French media conglom Lagardere Active and Italy’s Switchover Media have set up a distribution platform for kiddie product with a reach of more than 40 million TV homes in the two countries, and plans to expand to other European partners. Deal was announced Sunday at the MipTV mart. Lagardere Active is Gaul’s leading […]

  • Ajit Pai

    FCC Launches Review of TV Station Ownership Cap

    ROME — French media conglom Lagardere Active and Italy’s Switchover Media have set up a distribution platform for kiddie product with a reach of more than 40 million TV homes in the two countries, and plans to expand to other European partners. Deal was announced Sunday at the MipTV mart. Lagardere Active is Gaul’s leading […]

More From Our Brands

Access exclusive content