Sunday movie draws 5.2 million viewers, segues into series
Disney’s “Sofia the First: Once Upon a Princess” had a royal premiere Sunday night.
The 50-minute animated movie for very young tykes drew 5.2 million total viewers on Disney Channel, including 1.5 million with kids 2-5 and 3 million for children 2-11.
It was the most-watched program in the kids 2-5 demo in five years.
Both Disney Channel and Disney Junior will repeat “Sofia” several times this week.
The pic will segue into a Disney series in January and then roll out internationally later in the year.