TFI's DTT web NTI acquires format rights

CANNES — MTV’s “Jersey Shore” is to be adapted for France, but producers are still to find the right location for a show that may test the patience of refined sensibilities in Gaul.

TFI’s DTT web, NTI, has acquired format rights to the show in what will be only the second localized version of the reality behemoth.

In the U.K., where binge drinking is a way of life for teens and twentysomethings, “Jersey Shore” was successfully reinvented amidst much controversy in the north eastern English city of Newcastle as “Geordie Shore.”

Caroline Beaton, senior vice president, international program sales, Viacom International Media Networks, said: “We’ve sold the finished version of ‘Jersey Shore’ to pretty much everywhere people watch TV.

“As it is such an intense show to make, rather than look for high volume in the number of local adaptations, we’re instead proceeding with a couple of shows at a time.”

Additionally NTI will air the U.S. original starting this month.

Since bowing in 2009 “Jersey Shore” has aired in more than 150 territories around the world.

Members of the show’s cast receive fan mail from as far away as China and Mongolia.

Beaton added: “‘Jersey Shore’ is a true cultural phenomenon and its incredible global success once again demonstrates MTV’s unique ability to pioneer innovative programming for young people.”

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