IFC promoted exec VP-general manager Jennifer Caserta to president of the network on Monday, several weeks after former prexy Evan Shapiro announced he was leaving to launch a TV division for Participant Media.
Caserta helped lead the network’s transformation into a comedy destination with the tagline “Always On, Slightly Off” and original scripted comedies like “Portlandia.”
“Jen has been a tremendous asset to the network, leading IFC’s successful rebrand and its transition last year to an ad supported model,” said IFC chief operating officer Ed Carroll, to whom she will report. “IFC’s distinct brand and focus on original, off-kilter comedies has positioned it extremely well among viewers, advertisers and affiliates.”
As president, Caserta will continue to oversee all aspects of the network in an effort to drive viewership and grow revenue, including original programming, acquisitions, scheduling, marketing, digital media and new business opportunities.
Caserta was named exec VP-general manager in 2008. She greenlit original comedies “The Increasingly Poor Decisions of Todd Margaret,” “Onion News Network,” docu-comedy “Whisker Wars” and original series “Comedy Bang! Bang!” and “Bunk,” premiering June 8.
In 2009, Caserta served as exec producer on the docuseries “Monty Python: Almost the Truth (The Lawyer’s Cut),” which secured IFC and the legendary comedy troupe an Emmy nomination for outstanding nonfiction series.