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Imira rolls out Spain, Portugal sales

Production, sales house launches 'Fred' game app

Imira Entertainment, a sales and production house focussing on kids’ and youth content, has clinched sales with major broadcasters in Spain and Portugal.

Spanish pubcaster RTVE acquired time-travel toon series “Tempo Express,” while Portuguese pubcaster RTP took “Pororo,” about an impish penguin, as well as further episodes of stop-motion skein “Fireman Sam.”

SIC, RTP’s commercial rival, bought TV movie “Lighting Point,” and Disney Channel nabbed live-action mermaid series “H2O: Just Add Water” for Spain and Portugal.

All deals are on third-party pickups: “Tempo” and “H2O” were sourced from German pubcaster ZDF Enterprises, and “Fireman” from Hit Entertainment.

RTP and SIC buys are for their main channels, TVE’s for TVE-1 and kids’ service Clan TV, Christophe Goldberger, Imira’s distribution and marketing director, told Variety.

As a sales company, Imira targets Spain, Portugal, Latin America and Europe.

Latin America is a key and building market, Goldberger said. In Spain and Portugal, however, broadcasters have had to stretch acquisition budgets over the past decade to include new niche channel offshoots. But Portugal’s RTP and SIC still buy.

“Broadcasters still need strong product to generate ratings,” Goldberger said.

In contrast, RTVE has reportedly frozen child-youth program acquisitions as it slashes €200 million ($260 million) from its 2012 budget and awaits the appointment of a general manager.

Imira is also diversifying into gaming. At next month’s MipTV mart in Cannes, it will launch an interactive game based on “Lucky Fred,” available around the world on iPhone, iPad, iPod Touch, Android Store and online.

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