Lighter colors added to agency's traditional royal blue hue

A new regime, a new name and now a new for ICM Partners.

Capping an eventful year for the percentery, ICM on Monday morning unveiled a redesigned corporate logo that maintains the agency’s traditional association with royal blue but adds gradations of lighter colors as well.

Logo was designed by ad firm Bemis Balkind and artist Chuck Arnoldi. Agency partners introduced the new look at a staff meeting where baseball caps with the logo were also handed out.

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