The Hub has named Dena Kaplan to the post of chief marketing officer, reporting to prexy and CEO Margaret Loesch.
Kaplan will come from the NFL Network, where she was senior marketing veep. At the Hub, a joint venture of Discovery and Hasbro, Kaplan will be responsible for marketing, branding and promotional strategy and will have oversight of consumer and affiliate marketing, creative services, digital content and digital cross-platform initiatives.
“My mission is to take The Hub from a challenger brand to an essential brand for consumers, distributors and advertisers alike,” said Kaplan, who begins her new position late this month.
Kaplan joined the NFL Network in 2007, having previously been senior marketing veep at GSN.
“Dena is an exceptional and well-respected marketing executive with a proven track record as an innovator and creative force in cable television marketing,” said Loesch. “As we expand the reach of The Hub brand, she is the ideal choice to take us into the future. Of particular value to us as an emerging network will be her skills in developing marketing initiatives to support Discovery’s affiliate marketing team and their drive to continue to build distribution.”