CBS wins easily in demos; 'Voice,' 'Dancing' decline

CBS easily captured Monday’s primetime ratings race in key demos behind the college basketball title game between Kentucky and Kansas, which contributed to declines for the night’s other live programming , reality contests ”The Voice” on NBC and ”Dancing With the Stars” on ABC.

The preliminary numbers for basketball are unreliable due to time zone differences, but CBS affiliates averaged a 7.0 rating/17 share in adults 18-49 and 19.3 million viewers overall from 9:30 to 11, up a bit vs. the championship contest of a year ago. CBS started the evening with special repeats of ”2 Broke Girls” (2.5/8 in 18-49, 8.3 million viewers overall) and ”Two and a Half Men” (2.6/7 in 18-49, 8.5 million viewers overall), with these numbers expected to come down in the nationals as they include viewership for basketball in the West.

NBC was tops among the non-sports nets in adults 18-49 and 25-54 with its combo of ”The Voice” (4.1/11 in 18-49, 10.7 million viewers overall) and ”Smash” (2.2/5 in 18-49, 6.1 million viewers overall), with the former down a few ticks and the latter up a tick vs. last week. ”The Voice” was easily Monday’s No. 1 series in key demos.

At ABC, ”Dancing With the Stars” was also down a few ticks (2.8/7 in 18-49, 16.5 million viewers overall) but remained the night’s most-watched series overall. It was followed by ”Castle” (2.2/5 in 18-49, 12.1 million viewers overall), which was down slightly in the demo vs. last week; it tied with NBC’s ”Smash” in the 18-49 preliminaries while winning outright in 25-54 and total viewers.

Fox saw its best non-sports Monday in eight weeks with the timeslot debut of ”Bones” (2.5/7 in 18-49, 8.2 million viewers overall) followed by ”House” (2.2/6 in 18-49, 6.7 million viewers overall). ”Bones” was the night’s top-rated drama in 18-49.

At CW, an original episode of ”Gossip Girl” did a mere 0.5/2 in 18-49 and 1.1 million viewers overall, followed by an encore ”Hart of Dixie” (0.3/1 in 18-49, 0.7 million viewers overall).

Preliminary 18-49 averages for the night: CBS, 5.1/13; NBC, 3.4/9; ABC, 2.6/7; Fox, 2.4/6; Univision, 1.5/4; CW, 0.4/1.

In total viewers: ABC, 15.0 million; CBS, 14.6 million; NBC, 9.1 million; Fox, 7.5 million; Univision, 3.7 million; CW, 0.9 million.

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