Net acquires exclusive cable TV rights
HLN is adding “What Would You Do?” to its lineup after the net acquired exclusive cable TV rights to the ABC News program.
Acquisition is the first of its kind for the cabler as it continues to expand its programming slate with other nonfiction shows including primetimers “Dr. Drew On Call” and “Nancy Grace Mysteries” and daytime skein “Making It In America.”
“‘What Would You Do?’ has been a show we’ve been watching for a long time,” said HLN g.m. and exec veep Scot Safon. “I always felt like that was the kind of show that would work great on HLN. It’s relevant, compatible programming.”
“What Would You Do?” has become a staple series on ABC News’s nighttime programming and shows average people being confronted with situations that call for action while a hidden cam documents the experience. HLN has nabbed rights to over 35 hourlong “What Would You Do?” episodes and will air them Thursday and Sunday nights from 9-11 p.m. beginning Oct. 21.
Cabler hopes that ABC News auds will trickle over to HLN to catch the rebroadcasts of the show. HLN also has an agreement in place that allots the network first option on future “What Would You Do?” episodes on ABC News.
While future acquisitions are a possibility, Safon stated that “the vast majority of programming at HLN will be original.”