As chief creative officer, he'll focus on improving 'user experiences'

Hearst has promoted Neeraj Khemlani to a new role as chief creative officer, the company said Thursday, working with managers across its various businesses to “enable them in the creation of the best possible user experiences on all screens and printed pages.”

Khemlani transitions from Hearst Entertainment & Syndication, where he was deputy group head focused on expanding the company’s nonfiction TV production.

“We want to make sure we offer the best possible user experiences across our brands in all forms,” said Hearst CEO Frank Bennack Jr. “The genuine value we deliver to readers, viewers, listeners and professional clients through our content determines whether we are successful.

Neeraj will work across all our divisions as a champion of the innovation needed to constantly increase that value.”

In digital, Khemlani he will work closely with Phil Wiser, Hearst’s senior VP-chief technology officer.

Khemlani is credited with fostering new relationships with pivotal partners like Mark Burnett, NorthSouth Prods. and Spooky Cool Labs.

He joined Hearst in March 2009 as VP and special assistant to the CEO for digital media. In February 2011, he was appointed exec VP and deputy group head of Hearst Entertainment & Syndication. Khemlani was formerly VP and general manager of Yahoo News & Information as well as Yahoo Originals.

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