Episodes to air in Australia quickly after U.S. debuts
Oz subcription TV provider Foxtel is now the country’s exclusive home of HBO.
HBO’s comedy and drama fare will air on Foxtel in Australia only a few days after its Stateside debut, continuing the strategy underlying HBO’s deals with Sky Atlantic in the U.K. and Sky Deutschland in Germany, as well as other international channels. The quick turnaround of programs to global auds is a way to quench the appetite of viewers hungry for fare that debuts in the U.S. while also combatting piracy.
Newer HBO programs will air on Foxtel’s Showcase network, while HBO’s older series will shift to the Soho channel. Soho launched in August with the debut of “The Newsroom.”
Previously, HBO’s programming would appear in Australia on the local Showtime network (not affiliated with the U.S. pay cabler), but Foxtel purchased Showtime last week as part of a bigger acquisition of Premium Movie Partnership.
HBO is currently airing dramas “Boardwalk Empire” and “Treme” and has “True Detective,” with Matthew McConaughey and Woody Harrelson, on tap.