Hallmark ends Martha Stewart run

Show will remain on-air until end of summer

“The Martha Stewart Show” is unlikely to be on the air past this summer, according to sources. The news was first reported by the New York Post.

For a while, it seemed the Hallmark Channel was practically becoming the Martha Stewart Network, but the lifestyle guru’s live show, which debuted six years ago, is set to cease production in April and will likely not remain on the air past the end of summer.

The network and Stewart’s company said only that the program was confirmed to finish out the summer and that “MSLO and Hallmark Channel are in discussions about potential new programming and concepts for daytime,” but those options will have to be more cost-effective than the current model. The show is reportedly very expensive to produce, and the ratings gains Hallmark has seen on the program don’t justify its continued existence.

The block of programming being debated includes “Emeril’s Table,” “Mad Hungry” and “Martha Bakes.” The network still plans to focus on lifestyle programming during the daytime, but with the pricey lease on the “Martha Stewart” studio set to expire this year, expect a very different slate to be presented to advertisers come upfront season.

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