Cabler greenlights 'Chefs,' renews 'Newlywed'
GSN has greenlit hourlong cooking competish “Beat the Chefs” and brought in Jeff Foxworthy to host one of its shows in development, “The American Bible Challenge.”The cabler also renewed Sherri Shepherd-hosted “The Newlywed Game” for a sixth season. RelativityReal’s Tom Forman will exec produce “Beat the Chefs,” an hourlong skein that will pit everyday people and their family recipes against the work of professional chefs, with prizes at stake. Foxworthy puts “American Bible Challenge,” exec produced by Forman and Embassy Row’s Michael Davies, on the development fast track. At its upfront presentation today, GSN named seven series in development, including a new version of “$100,000 Pyramid” with Davies exec producing. GSN programming EVP Amy Introcaso-Davis, who joined the cabler in November, said she is implementing a plan to divide programming into three categories: innovative “shiny floor” games, real-life and reinventions of iconic games. “Game has always been a key component of the pop culture landscape,” she said. “We see an opportunity to expand our brand promise by broadening the definition of television game to include a variety of programming that stays true to our core attributes: the excitement and fun of winning, entertainment for the whole family, and viewer engagement.” GSN exec veep of advertising sales John Zaccario said that the strategy would benefit advertisers because “the flexibility and openness of game formats are now coupled with the possibilities of endemic and organic brand placements.” The cabler’s audience in grown 12% among viewers 25-54 in the past year. In addition to “Bible” and “Pyramid,” GSN is also developing several series revolving around personal stories in niche businesses, such as “Pure Gold,” “I Do, Now I Don’t” (secondhand engagement rings) and “The Family Trade,” set at a Vermont auto dealership where cars be bartered for almost anything under the sun. In addition, GSN is developing “Crowning Glory” (set in the world of alternative pageants such as “Miss Klingon Empire” and “Miss Rodeo America”) and auction-themed “War of the Rose Sisters.”
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