GroupM, Nielsen bow new measurement service

System to work across TV, Internet

In response to growing demand from advertisers, GroupM and Nielsen are creating a new measurement service they said would integrate media planning and measurement across television and the Internet.

Nielsen Cross-Platform Campaign Ratings seeks to inject some uniformity into media planning, buying and analysis for the two media to help advertisers streamline marketing strategies, something the companies said has been difficult since TV and web measurement traditionally employ different metrics.

The service will leverage the Nielsen Online Campaign Ratings product along with the firm’s existing television audience and provide clients with total and overlapped reach and frequency of their campaigns. It will be available to clients of GroupM, parent of WPP’s media agencies MediaCom, MindShare, Maxus and MEC.

The two companies said they will also work together to develop new measurement tools that extend to other platforms beyond TV and online.

“Our advertiser clients increasingly recognize that traditional television advertising and online video advertising must work together,” said Rino Scanzoni, GroupM’s chief investment officer.

“Cross-platform metrics are essential to both buyers and sellers of advertising,” said Steve Hasker, prexy of media products and advertiser solutions for Nielsen. “Every day, we’re hearing from advertisers, online publishers, TV networks and agencies that a better system of measurement is required. Through working closely with GroupM and others in the industry we believe we can help create best practices that will benefit the entire ecosystem.”

More TV

  • Tracy Morgan TCA

    Tracy Morgan's 'The Last O.G.' Loses Showrunner, Delayed Until 2018

    In response to growing demand from advertisers, GroupM and Nielsen are creating a new measurement service they said would integrate media planning and measurement across television and the Internet. Nielsen Cross-Platform Campaign Ratings seeks to inject some uniformity into media planning, buying and analysis for the two media to help advertisers streamline marketing strategies, something […]

  • Roy Price's Top Amazon Lieutenants Under

    Roy Price's Top Amazon Lieutenants Under Scrutiny (EXCLUSIVE)

    In response to growing demand from advertisers, GroupM and Nielsen are creating a new measurement service they said would integrate media planning and measurement across television and the Internet. Nielsen Cross-Platform Campaign Ratings seeks to inject some uniformity into media planning, buying and analysis for the two media to help advertisers streamline marketing strategies, something […]

  • Chelsea Handler Netflix trailer

    'Chelsea' Proves Netflix Can't Always Beat TV at Its Own Game (Opinion)

    In response to growing demand from advertisers, GroupM and Nielsen are creating a new measurement service they said would integrate media planning and measurement across television and the Internet. Nielsen Cross-Platform Campaign Ratings seeks to inject some uniformity into media planning, buying and analysis for the two media to help advertisers streamline marketing strategies, something […]

  • The Loudhouse Nickelodeon

    'Loud House' Showrunner Chris Savino Fired From Nickelodeon for Sexual Harassment Allegations

    In response to growing demand from advertisers, GroupM and Nielsen are creating a new measurement service they said would integrate media planning and measurement across television and the Internet. Nielsen Cross-Platform Campaign Ratings seeks to inject some uniformity into media planning, buying and analysis for the two media to help advertisers streamline marketing strategies, something […]

  • Jon Stewart Stand Up for Heroes

    TV News Roundup: HBO to Air Jon Stewart's 'Night of Too Many Stars'

    In response to growing demand from advertisers, GroupM and Nielsen are creating a new measurement service they said would integrate media planning and measurement across television and the Internet. Nielsen Cross-Platform Campaign Ratings seeks to inject some uniformity into media planning, buying and analysis for the two media to help advertisers streamline marketing strategies, something […]

  • Project 13

    CW Developing DC Comics Adaptation 'Project 13' With Elizabeth Banks Producing (EXCLUSIVE)

    In response to growing demand from advertisers, GroupM and Nielsen are creating a new measurement service they said would integrate media planning and measurement across television and the Internet. Nielsen Cross-Platform Campaign Ratings seeks to inject some uniformity into media planning, buying and analysis for the two media to help advertisers streamline marketing strategies, something […]

  • Sophia Bush Inks Development Deal With

    Sophia Bush Inks Development, Talent Holding Deal With 20th Century Fox Television

    In response to growing demand from advertisers, GroupM and Nielsen are creating a new measurement service they said would integrate media planning and measurement across television and the Internet. Nielsen Cross-Platform Campaign Ratings seeks to inject some uniformity into media planning, buying and analysis for the two media to help advertisers streamline marketing strategies, something […]

More From Our Brands

Access exclusive content