ABC morning show wins for first time since '90s
ABC’s “Good Morning America” can cross one more ratings achievement off its 2012 to-do list as it is poised to capture the November sweep in both total viewers and the key news demo.
“GMA” broke through earlier this year by moving ahead of NBC’s “Today” for the first time in 17 years and has consistently been the fall leader over an NBC show that routinely dominated the daypart since the mid-’90s. But until November, the Alphabet hadn’t won any sweeps period in 17 years.
According to preliminary Nielsen data with three days remaining in the four-week sweep period (Oct. 25-Nov. 21), “GMA” led the ayem ratings race in total viewers with an average audience of 5.35 million viewers. “Today” was running second (4.88 million), with “CBS This Morning” third (2.79 million).
The margin is considerably closer in adults 25-54, but ABC was expected to top NBC (2.03 million to 1.99 million through Nov. 16), with CBS with about half of their demo audience (1 million).
The total-viewer victory is the first in any sweep for ABC since November 1995, and in adults 25-54 the Alphabet hadn’t finished on top since July 1994.
Season-to-date, “GMA” is up in both total viewers (+5%) and adults 25-54 (+3%) while “Today” is down 15% and 24%, respectively. The ABC show is seeing its largest overall audience at this point of the season (5.06 million) in seven years.