CBS, Fox entries rate as top rookie shows in key demo
With a few weeks to go in the 2011-12 campaign, the CBS Monday laffer remains hot, and figures to be a key player on the night for years. The Fox show has cooled quite a bit since its strong start, but is expected to again anchor the net’s Tuesday laffer lineup in the fall.
At a time when comedy is hot, they also stand as the season’s top two new shows overall in adults 18-49 — ahead of a drama pack led by ABC’s “Once Upon a Time,” and stronger than the top reality newcomer, Fox’s “The X Factor.”
According to Nielsen, original episodes of “2 Broke Girls” are averaging a 5.4 rating in adults 18-49 when full-week DVR playback is included. Sure, it’s nestled nicely between vet hits “How I Met Your Mother” (5.2 rating for its original episodes) and “Two and a Half Men” (6.6), but it has built on its “Mother” lead-in some weeks — always a positive indicator for an 8:30 p.m. comedy.
At Fox, “New Girl” is averaging a 4.9 rating for its original episodes, building most weeks on its lead-in from “Glee” (4.5). “2 Broke Girls” has held up better as the season has progressed. Its three most recent episodes for which full-week DVR playback was available averaged a 4.6 rating in 18-49, a fairly modest 13% falloff from its first three regular-slot episodes last fall (5.3), when viewing levels are higher.
“New Girl,” on the other hand, averaged a 4.0 full-week rating for its three most recent originals, down a full 33% from its 6.0 for its first three episodes when it debuted last fall. The show was pulled from the sked for three weeks during the net’s coverage of postseason baseball, and has pretty much trended downward ever since its Nov. 1 return.
Another young-women-in-the-city comedy to bow in recent weeks, ABC’s “Don’t Trust the B in Apt. 23” is also doing well enough to have a shot at returning in the fall.