Dunham laffer debuted Sunday, gets 'roadblocked' Monday
HBO’s freshman laffer “Girls” drew a combined 1.1 million across two telecasts in its premiere Sunday night.
In the initial 10:30 p.m. screening, the episode garnered 872,000 viewers, with 246,000 coming aboard for another showing two hours later.
At 10 p.m., the season-three finale of “Eastbound and Down” was watched by 1.1 million. The midnight telecast drew 489,000.
Though the “Girls” figures may be on the low side, the show doubled what HBO had previously done in the 10:30 timeslot with “Life’s Too Short.” That series, exec produced and occasionally featuring Ricky Gervais, starred Warwick Davis as a little person who had difficulty achieving the fame he thought he deserved.
HBO has plenty of faith in “Girls,” as it is “roadblocking” it Monday night. The premiere will air across all HBO channels, except HBO Family, at 9 p.m. to give it additional exposure. Series has also been a big hit on social media.
Also, the pay cabler is making both “Girls” and “Veep” — the political laffer starring Julia Louis-Dreyfus — available free on several digital and on-demand platforms over the next several weeks in order to get as much sampling as possible.
“Veep” begins its run this Sunday at 10 p.m., replacing “Eastbound and Down” in the timeslot, and may prove a better lead-in for “Girls” than “Eastbound.”
“Girls” stars creator-writer Lena Dunham as a twentysomething New Yorker trying to find her way. She exec produces with Judd Apatow and Jenni Konner.
Also, HBO’s “Game of Thrones” had another strong showing Sunday, with 4.5 million tuning in over two telecasts.