Gaul TV ad coin rises 7%

Digital terrestrial channels drive growth

Gaul’s TV ad revenue rose 7% to a record €8.6 billion ($11 billion) in 2011, according to media monitoring company Yacast.

France’s dynamic digital terrestrial TV market, second only to the U.K. in terms of maturity, accounted for the TV sector’s increase in ad spending, according to Francois Lienard, head of Yacast’s advertising monitoring.

“The figures underscore a highly contrasted French TV landscape: while DTT channels have been attracting bigger advertisers and more revenue, the picture is less rosy for older terrestrial channels — particularly TF1 and M6,” Lienard said.

Ad revenue at DTT nets went up 23% to $4.19 billion while ad time rose 1%. Ad revenue at the older channels, notably TF1 and M6, went down 1% to $6.8 billion and ad time fell 4%.

“These channels have been hurt by the economic recession, which has degraded pricing negotiations, as well as the audience fragmentation generated by DTT channels, and the competition with other media such as radio and the Internet,” Lienard said.

Paybox Canal Plus generated more ad coin in 2011: up 8% to $222 million and up 1% in ad time.

American skeins drew the largest ad revenue, with “The Mentalist,” “Grey’s Anatomy,” “Criminal Minds” and “CSI” leading on TF1.

More TV

  • IT Crowd

    NBC Developing 'IT Crowd' Remake With Original Series Creator Graham Linehan (EXCLUSIVE)

    Gaul’s TV ad revenue rose 7% to a record €8.6 billion ($11 billion) in 2011, according to media monitoring company Yacast. France’s dynamic digital terrestrial TV market, second only to the U.K. in terms of maturity, accounted for the TV sector’s increase in ad spending, according to Francois Lienard, head of Yacast’s advertising monitoring. “The […]

  • Hasan Minhaj

    TV News Roundup: Hasan Minhaj Joins NBC's 'Champions' in Guest Role (EXCLUSIVE)

    Gaul’s TV ad revenue rose 7% to a record €8.6 billion ($11 billion) in 2011, according to media monitoring company Yacast. France’s dynamic digital terrestrial TV market, second only to the U.K. in terms of maturity, accounted for the TV sector’s increase in ad spending, according to Francois Lienard, head of Yacast’s advertising monitoring. “The […]

  • Sony's Tony Vinciquerra: Disney-Fox 'Creates Opportunities'

    Sony's Tony Vinciquerra: Disney-Fox 'Creates Opportunities'

    Gaul’s TV ad revenue rose 7% to a record €8.6 billion ($11 billion) in 2011, according to media monitoring company Yacast. France’s dynamic digital terrestrial TV market, second only to the U.K. in terms of maturity, accounted for the TV sector’s increase in ad spending, according to Francois Lienard, head of Yacast’s advertising monitoring. “The […]

  • Mayweather McGregor fight

    Floyd Mayweather-Conor McGregor Fight Is Second Biggest Pay-Per-View of All Time

    Gaul’s TV ad revenue rose 7% to a record €8.6 billion ($11 billion) in 2011, according to media monitoring company Yacast. France’s dynamic digital terrestrial TV market, second only to the U.K. in terms of maturity, accounted for the TV sector’s increase in ad spending, according to Francois Lienard, head of Yacast’s advertising monitoring. “The […]

  • What Disney Bought in the Fox

    What Disney Bought: A Billion-Dollar Breakdown of Assets

    Gaul’s TV ad revenue rose 7% to a record €8.6 billion ($11 billion) in 2011, according to media monitoring company Yacast. France’s dynamic digital terrestrial TV market, second only to the U.K. in terms of maturity, accounted for the TV sector’s increase in ad spending, according to Francois Lienard, head of Yacast’s advertising monitoring. “The […]

  • Actor Dustin Hoffman poses for photographers

    Dustin Hoffman Accused of Exposing Himself to a Minor, Assaulting Two Women (EXCLUSIVE)

    Gaul’s TV ad revenue rose 7% to a record €8.6 billion ($11 billion) in 2011, according to media monitoring company Yacast. France’s dynamic digital terrestrial TV market, second only to the U.K. in terms of maturity, accounted for the TV sector’s increase in ad spending, according to Francois Lienard, head of Yacast’s advertising monitoring. “The […]

  • conde-nast-entertainment

    Paramount TV, Anonymous Content Set First-Look Deal With Condé Nast Entertainment

    Gaul’s TV ad revenue rose 7% to a record €8.6 billion ($11 billion) in 2011, according to media monitoring company Yacast. France’s dynamic digital terrestrial TV market, second only to the U.K. in terms of maturity, accounted for the TV sector’s increase in ad spending, according to Francois Lienard, head of Yacast’s advertising monitoring. “The […]

More From Our Brands

Access exclusive content