LONDON — The former BBC Worldwide exec who helped sell what became “Dancing With the Stars” to the U.S. has been tapped in the U.K. by Sony Pictures Television as its chief creative officer, international production.
Wayne Garvie will join SPT in June, when he will report to Andrea Wong, prexy of the company’s international production arm.
It was Wong, then working for ABC in the U.S., who Garvie persuaded to acquire the format of the BBC’s “Strictly Come Dancing,” subsequently adapted as “Dancing With the Stars.”
She said: “Wayne’s creative leadership across international businesses and his pedigree in entertainment production need little introduction.”
Garvie, who joins from U.K. shingle All3Media where he has worked for the past 18 months, said: “Some things in life you can’t say no to.
“Working with Andrea, the great individuals and companies within the group and the ambition and size of Sony, all combine to offer a unique opportunity to create new global brands that entertain and inspire the world.”
Garvie, a previous head of entertainment at the BBC, will be responsible for identifying potential hits at SPT’s companies outside its Los Angeles studios and, with luck, turning them into international crowd-pleasers.
In common with all the U.S. studios, Sony is beefing up its TV production activities overseas.
Wong arrived in London last fall and since then has been on the acquisition trail buying a majority stake in local factual entertainment specialist Silver River.
SPT’s other joint venture shingles include Gogglebox Entertainment and Victory Television in the U.K., Starling in France, Tuvalu Media in the Netherlands, Lean-M in Russia and Huaso in China.